Fashion brands and companies each hold a strong individual style and brand identity, which is highlighted by the interior styles of their stores and boutiques. Here we delve into the offices and headquarters of five fashion brands and how their image is represented in the very place the brand identity is envisaged.
Danish Fashion & Textile Association, Copenhagen
Located in a 1835-built, heritage-listed A.N.Hansen mansion, the offices for the Danish Fashion and Textile Association presents a perfect synergy of neo-classical design and contemporary Danish design. A selection of original features have been further highlighted, including the original staircase and a selection of rooms. These spaces have been further enhanced with the addition of a mixture of classic and modern Danish furniture. Black office desks have been complemented with soft pastels, light wood and grey tones. Low room dividers allow the spaces to be kept spacious enough to encourage light to flow throughout the room, without compromising on necessary privacy.
(Image Credit: Philip Durrant)
Swarovski UK Headquarters, London
Staff and Visitors entering the Swarovski Headquarters are welcomed into the reception space by a stunning Swarovski stone studded chandelier. The interior spaces are a representation of a modern and stylish young urban fashion brand. With white walls setting a clean and fresh backdrop, purple, blue and pink feminine tones enhance the interior spaces adding bright tones. The office includes a range of executive offices, small meeting rooms, staff café and pantry and a boardroom. The bright spaces are a representation of the openness of the office network that encourage collaboration and flexibility.
(Image Credit: Simone Micheli)
Rubens Luciano, Venice
Italian shoe-design brand, Rubens Luciano takes residency in an impressive 19th Century villa near Venice in Italy. The heritage building is characterised by large open plan spaces and a seamless collaboration of traditional Italian architecture and modern workspace design. The interior spaces feature floor to ceiling space that has been divided to create split level office room. This division of floors does not compromise on the natural light flowing into the spaces encouraging openness and smooth flowing workspaces and showroom space. Striking white furniture, glass balustrades, curved furnishings and white marble floors heighten the modern appeal.
(Image Credit: Jorge San Luis)
Alannah Hill, Melbourne
Australian fashion label Alannah Hill is based in a previously run-down warehouse converted into an impressively chic-elegant workspace. The original warehouse beams, brickwork and deep wood ceilings have all been maintained and softened with the addition of feminine furnishings and colour tones. Shabby chic lighting, elegant armchairs, floral decor and playful colours bring the fashion brands’ essential style to life. Meeting spaces have been created in the central atrium with drop down curtains, with a lightness flowing throughout the warehouse space turning this very industrial and raw building into touch.
(Image Credit: Shannon McGrath)
Escada Headquarters, Munich
From Shabby feminine chic to high end luxury, the Escada Headquarters in the German City of Munich presents optimum elegance in high-design. Reminiscent of a large jewellery box, the extensive use of stunning gold additions to walls, exterior spaces and the staircase highlights the magnificence and luxury the brand presents. In contrast, sleek black and white furnishings have been used to heighten the brilliance of the gold. Accommodating annual events inviting international fashion buyers and media, the main lobby, reception space and interior courtyard represent a flexible and large expanse of space to hold events and fashion shows.
(Image Credit: Carbondale)